Who We Are
Rallying communities behind your brand’s story takes a unique mixture of dedicated professionals and a forward-thinking client hungry to take chances and meet the needs of today’s market. With JElena Group you get more than our Fortune 100 experience and award-winning quality work. You’ll get our passion for storytelling, our vast network of media and influencer relationships, and our unflinching dedication to solutions that work with your team, and your company’s long-term goals.
JENNIFER ELENA
CEO & Founder
EVELYN IRAHETA
Head of Operations
MARIA FERNANDA
Media Relations Director
RENEE JHONSON
Account Director
Jennifer Elena
CEO & Founder
Bio
You can find Jennifer briefing the CMO over breakfast, then at lunch with start-ups learning about marketing technology trends and helping non-profit groups who serve entrepreneurial and education needs for the Latino community. It’s her boundless curiosity and ambition that made her choose the life of an entrepreneur and business owner. As the founder of Jelena Group, Jennifer is the big picture visionary, leading her team through award-winning campaigns and beyond. Her ability to navigate complex issues makes client’s lives easy, and it’s in the DNA running through every campaign, document and word that her team puts out because she knows the details are the difference between wins and losses. Dedicated to her team and her clients, her reputation thrives on the promise of running a close-knit, boutique agency unafraid of challenging themselves and their clients to get results, push boundaries and build big ideas.
Side Hustles
Mentoring start-ups in Silicon Valley, walking in the woods and running to Hip Hop BBQ Radio on Pandora.
Currently reading
Art of War, Reflections by Coach John Wooden and anything by William Blake.
Hails from
Originally from Washington D.C., area (Fairfax native) now lives in San Jose, CA. Majored in English and Philosophy at James Madison University and kept on reading through graduate school at Marymount University with a degree in Literature and Language.
Evelyn Iraheta
Head of Operations
Bio
When it comes to the numbers, making the behind the scenes seamless, overfeeding our entire office and bringing the hammer like Judge Judy, Evelyn runs the show here.
Side Hustles
Mother, grandmother, chef and dog lover. Her motto “A good cook can make something no matter what ingredients are found in the kitchen.” We would agree with her. And we do that for our clients.
Currently reading
Katherine Hepburn biography
Hails from
Born in El Salvador, raised throughout Latin America, college at Miguel University and certified translator. Evelyn was also on the frontlines of HIV education awareness through Pan American Health Organization in the 80’s. In the 90s she built a stellar reputation in the streets of Northern Virginia as a top-producing real estate broker.
Maria Fernanda
Media Relations Director
Bio
She brings with her an inspiring devotion to the art of media relations. It’s a work ethic that Gatorade wishes they could capture for their ads, but instead we have here at Jelena Group. Years of experience + deep media relationships across the country means Maria Fernanda’s crystal ball to the mind of the media is unparalleled.
Side Hustles
California strolls on the beach and the outdoors
Pitching Philosophy
Duran Duran’s 1982 megahit “Hungry Like the Wolf”!
Hails from
Argentina – not only home to modern day legends like Lionel Messi or Pope Francis but Maria Fernanda Trochimezuk hails from here too. Trochimezuk graduated from Universidad del Salvador, where she earned a Bachelor of Arts degree in international relations. Later, she obtained a professional marketing certificate at the University of Santa Barbara (UCSB).
Renee Jhonson
Account Director
Bio
When Neil Armstrong and company walked on the moon on July 20, 1969, it was a testament to human ingenuity. Moreover, it exemplified the possibilities of what a team can accomplish when a game plan is in sync, details are accounted for and communication is clear. These are the values Renee lives and breathes by as the account director. She is Houston Mission Control to our lunar ambitions. Her Zen is a Moleskine notebook with a check in all the account boxes.
Side Hustles
Coffee connoisseur, up-and-coming chef, Bear Grylls-in-training hiking & exploration
Currently reading
New audiobooks in rotation every week
Hails from
Upstate New York native. Studied Advertising & public relations at Rochester Institute of Technology. Go Tigers!
Careers
Our people are the backbone of the impact we create.
We hire talented people who like to roll up their sleeves, work in a team and make hard things happen.
Whether you’re a designer, blogger, public relations professional, marketing pro, data nerd, digital strategist or astronaut – bring your ideas.
We want to work with you. Consultants welcome! careers@jelenagroup.com