Case Studies

Case Study: Google

Google’s #BeInternetAwesome

We partnered with Google for Education to bring free digital citizenship and online safety resources to teachers, kids and parents.

Scope
Research, experiential marketing, public affairs, influencers, media relations

Impact
Helped launch Google’s first U.S. Spanish Homepage promotion. Reached nearly 200 million users and readers during the launch, with over 5 million video downloads, and receiving congressional recognition.

Case Study: Wells Fargo

Wells Fargo Financial Education

We developed an award-winning campaign to help educate and share vital financial education information with Latino consumers.

Scope
Financial Education, Consumer Relations, Integrated Marketing

Impact
Our campaign with Wells Fargo received top industry recognition as a 2013 Public Relations Society of America (PRSA) Silver Anvil Award winner for the Multicultural Campaign of the Year.

We reached 99.5% of Latinos living in the U.S, increasing financial acumen.

Case Study: Mass Mutual Financial Empowerment

MassMutual Financial Empowerment

The rapid growth of today’s Hispanic market directly impacts financial service companies nationwide.

To reach new consumers, MassMutual & JElena Group partnered to create a multi-year strategy positioning MassMutual as the expert in financial guidance among Latino families and business owners.

The multifaceted, integrated approach to the Latino market created an engaging brand experience for Latino consumers and elevated MassMutual’s unique financial voice. In the 1-year period we secured over 405 million in circulation reaching Latinos across all of America.

Client
MassMutual

Skills
PR Integrated Marketing Social

Case Study: USHCC

USHCC Chamber Training Institute & National Convention

We partnered with the U.S. Hispanic Chamber of Commerce (USHCC), who represents 4.1 million Latino-owned businesses, to create a marketing and PR platform, working with top Hispanic household names like Secretary of Housing and Urban Development, Julian Castro, and Governor Susana Martinez.

Scope
PR, Integrated Marketing

Impact
Our successful partnership with USHCC led to our support of the Salt Lake City Convention, the largest gathering of Latino-business owners in the nation, we generated over 150 million media impressions with outlets like the Associated Press, Agencia EFE, NBC News Latino, and HuffPost Latino Voices.

Case Study: FAAR

FAAR/Responsibility.org – Spanish language PSA

We assisted the Foundation Advancing Alcohol Reform to translate, staff, and produced and directed a Spanish-language PSA about responsible alcohol consumption.

Scope
Translation, Production

Impact
We helped a national organization chart new territory for U.S. Hispanics and deliver a culturally-adapted message that will advocate for a safer world where impaired driving no longer exists.

Case Study: Mass Mutual Financial Empowerment

MassMutual FutureSmart

What’s the difference between smart money and dumb money? How can we distinguish the difference between our ‘wants’ and our ‘needs’? To answer those questions, MassMutual partnered with award-winning actor and New York Times best-selling author Hill Harper, local NBA teams, and basketball legends, to create the FutureSmart Challenge—a cross-country tour that provides financial education to middle school students. To date, the program has helped over 25,000 kids be FutureSmart. Supporting the events with media relations, JElena Group secured record-breaking media coverage for the program.

Client
MassMutual

Skills
PR

Case Study: National Association of Broadcasters

National Association of Broadcasters — DTV

Our team led the 2nd largest ever consumer education campaign. We built a coalition with over 200 organizations, and started a DTV caucus, sharing the new legislation to prevent any American household from losing its television signal.

Scope
Coalition building, media relations, public affairs

Impact
We secured more than 8,300 speaking engagements in 18 months and receiving coverage with more than 25 billion media impressions in both English and Spanish. Nearly 90% universal adoption of cable or antennas.